Strictly speaking, the mass culture produces individuals: Individuals standard, articulated with each other as hierarchical systems, value systems, systems submission, not submission systems is visible and explicit, as in animal ethology, or as in archaic or pre-capitalist societies, but submission system much sneakier. And do not say that these systems are "internalized" or "internalized" in accordance with the expression that was in vogue at one time, which implies the idea of \u200b\u200bsubjectivity as something ready to be filled. Instead, what exists is simply the production of subjectivity. Not only the production of individual subjectivity subjectivity of individuals, but a social production of subjectivity that can be found at all levels of production and consumption. Moreover, production of unconscious subjectivity. From my point of view, the large factory, capitalistic powerhouse that produces even what happens to us when we dream, when windings, when we fantasize, when we fall in love, etc. In any case, to guarantee a hegemonic function in all these areas. A machine that production of subjectivity oppose the idea that it is possible to develop unique modes of subjectivity, what we might call 'the process of singling out' a way of rejecting all those preset encoding modes, all these modes of manipulation and control away, refuse to build sensitivity modes, ways of relating to other modes of production, modes of creativity to produce a singular subjectivity. An existential singling match a desire, with a particular taste for living, with a will to build the world in which we find ourselves, with the introduction of devices to change the types of companies, the types of securities that are not ours. There are so few words-trap (like the word 'culture')-wall ideas that prevent us from thinking about the reality of the processes involved.
Roundtable sponsored by the Folha de São Paulo on September 3, 1982, with the participation of Felix Guattari, G. Laymert dos Santos, José Miguel Wisnik, Modesto Carone and Arlindo Machado.
0 comments:
Post a Comment